Strategic Marketing Leadership for Every Era of Business
Every business moves through seasons. The strategy you need depends on the one you're in — but strategic leadership is never optional.
I step in as your marketing director, providing the clarity, positioning, and direction your business needs to build, refine, and scale with intention.
find your era:
You don’t need more tactics. You need the right level of strategy for where you are right now.
Foundations era
You're in this era if you're:
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in your first 0–2 years of business
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still figuring out what marketing actually means
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posting blindly
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overwhelmed by all the tactics online
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not consistent because you don’t know what to do in your marketing
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confused about messaging
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afraid to outsource because you don’t understand what you need
What we'll accomplish:
• Clarify your positioning and messaging
• Align your offers with revenue goals
• Establish a focused marketing plan
• Build foundational visibility systems
• Eliminate random, reactive marketing decisions
• Know exactly what to prioritize next
Monthly Support:
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One 60 minute strategy call
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Weekly office hours for continued check in and support
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Month to month contract available
Starting at $350/month
identity era
You're in this era if you're:
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2–5 years into business
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making some revenue but relying heavily on momentum + word of mouth
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smart, self-aware, and capable — but stuck at a plateau
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confused about why your visibility isn’t growing
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feeling invisible or inconsistent online
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unclear about your marketing “identity”
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ready to refine your voice, message, and brand
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ready to hire a marketing agency or social media team
What we'll accomplish:
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understand what you want to be known for
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communicate your message effectively
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show up consistently without burnout or confusion
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understand WHY your growth stalled and HOW to fix it
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build a cohesive visibility strategy
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know exactly who to hire (and who NOT to hire) for your marketing team
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elevate from “posting” to “positioning”
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become recognizable, referable, and aligned
Monthly Support:
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One 90 minute strategy call
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Weekly office hours for continued check in and support
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Custom marketing strategy blueprint
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Oversight and leadership of any digital marketing contractors or agencies if applicable
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Receive access to my team of marketing contractors for support in social media, website design, SEO, or ads (see below for more)
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Available in 6 month or 12 month contracts
Starting at $950/month
elevation era
You're in this era if you're:
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3–10+ years in business
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already making consistent revenue
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no longer beginners
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tired of momentum-based or referral-only growth
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ready to build a brand that is recognizable
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wanting to step into a leadership identity
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ready for long-term marketing systems
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preparing to grow a team or expand their offers
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wanting to stop doing everything manually
What we'll accomplish:
• Operate with industry-level brand authority
• Align marketing with long-term expansion goals
• Replace reactive visibility with intentional leadership
• Direct and oversee marketing with strategic clarity
• Scale visibility through systems, not personal effort
• Build infrastructure that supports continued growth
Monthly Support:
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Two 60 minute strategy calls
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Weekly office hours for continued check in and support
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Custom marketing strategy blueprint
-
Oversight and leadership of any digital marketing contractors or agencies
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Receive access to my team of marketing contractors for support in social media, website design, SEO, or ads (see below for more)
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Quarterly reporting and accountability for growth tracks
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Available in 6 month or 12 month contracts
Starting at $1250/month
Marketing Fulfillment
As your Small Business Marketing Director, I’m here to not only craft a custom marketing strategy that aligns with your goals but to ensure it’s executed flawlessly.
While I do not create or build websites or create social media content myself any longer - I do have a team of trusted and talented contractors who will handle all the moving pieces of your marketing plan, so you can focus on what you do best—running your business.
Our marketing fulfillment services include:
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Custom Web Design: We create beautiful, functional websites tailored to your brand and designed to convert visitors into customers.
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Social Media Marketing: From content creation to community management, we help your brand build meaningful connections on platforms like Instagram, Facebook, and more.
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Email & Newsletter Campaigns: We design and implement email campaigns that nurture relationships with your audience, drive sales, and keep your brand top-of-mind.
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Google & Facebook Ads: We optimize ads for maximum ROI, helping you reach the right audience and drive traffic to your business when it matters most.
Whether you need a full-scale marketing strategy or just a few pieces to complete your plan, we’ve got you covered. Pricing varies depending on the scope of services and your unique business needs. Let’s explore the best options for you during your complimentary consultation call. Together, we’ll bring your marketing vision to life and drive real results.
I work with solopreneurs and small business owners who’ve been in business within their first critical years of business, and are ready for more results and strategy in their marketing. Many of my clients feel overwhelmed and unsure how to create a strategy that consistently attracts the right clients.
You’ve more than likely poured your heart into building your business, and you’re driven by passion and purpose. But when it comes to marketing, you feel stuck. Finding enough clients—let alone the right clients—can feel like an uphill battle.
That’s where I come in. Think of me as your marketing director for your small business. You don't need to making millions (yet!) to have high level marketing support to build your business.
I specialize in providing the strategy support and partnership you need to simplify your marketing, implement strategies that actually work, and free you up to focus on what you do best. Together, we’ll create a clear, effective plan to grow your business and connect with the clients who truly align with your vision.
If you’re ready to stop feeling overwhelmed and start seeing results, let’s work together to make your marketing a strength, not a struggle.
Think of me as your go-to for marketing strategy, campaign execution, and brand growth—without needing a full-time hire.